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                        Twitter发布《海外游戏行业洞察报告》 助力手游出海企业“品效双赢”

                        来源:安趣网    作者:zhangchuan   发表于

                        ZUOWEIYOUXICHANYEFAZHANDEFENGXIANGBIAO,2019 ChinaJoyDEYIDALIANGDIAN,BIANSHIZHONGDUOCHUHAIYOUXICHANGSHANGHEHAIWAIYINGXIAOPINGTAIDERUZHU。SUIZHEGUONEISHICHANGHONGHAIHUAJIBANHAODENGZHENGCEDIAOKONG,YUELAIYUEDUODEZHONGGUOZIZHUYANFASHOUYOUCHANGSHANGKAISHIQIANGTANHAIWAISHICHANG。ERBANSUIJINGZHENGDERIQUJILIE,DANCHUNMAILIANGDECUFANGDAFAZAOYIBUZAISHIYONG,PINPAIYINGXIAODEXUQIUKAISHITUXIAN。

                        捕鱼麒麟WEIGENGHAOBANGZHUZHONGGUOYOUXICHANGSHANGZHISHENGHAIWAI,TwitterSHENRUDIAOCHALEMEIGUO、RIBEN、YINGGUO、AODALIYA、SHATEALABODENGQUANQIU12GESHICHANGCHAOGUO4WANMINGYONGHU,ZAIChinaJoyQIJIANFABU《2019TwitterHAIWAIYOUXIXINGYEDONGCHABAOGAO》,JIESHIHAIWAIYOUXIWANJIAHUAXIANG,SHENRUFENXIZHONGGUOSHOUYOUZAIMEIGUO、RIBENDENGCHENGSHUSHICHANG,YIJIZHONGDONGDENGXINXINGSHICHANGDEJIYUTIAOZHAN,CONGERZHULIYOUXICHUHAIDAZAOREDUGENGGAODEYINGXIAOCHUANGYI,ZHIJISHOUZHONGXINGQU,SHIXIANPINXIAOSHUANGYING。BAOGAODEYIXIEHEXINFAXIANBAOKUO:

                        TwitterYOUXIWANJIAZHONG77%WANSHOUYOU,GenZSHIYOUXIZHULIJUN,NVXINGSHILIANGDIAN

                        BAOGAODIAOYANFAXIAN,73%DETwitterYONGHUBIAOSHIHUIWANDIANZIYOUXI,QIEJINYIBANWEIDUOSHEBEIWANJIA。ZAIZHEIQUNRENZHONG,SHOUYOUYONGHUBILIYAOYAOLINGXIANDADAO77%。TONGSHI,NVXINGWANJIAXIANGBINANXINGGENGXIHUANSHOUYOU,BILIDADAO60%。

                        CONGNIANLINGCENGMIANLAIKAN,GenZ(18-24SUI)WANJIACHENGWEIYOUXICHANGSHANGTUPODEGUANJIAN,TAMENZAIGEZHONGYOUXISHEBEISHANGDESHIYONGBILIDOUGAOYUQITANIANLINGRENQUN,QIESHOUYOUBILIZUIGAO,DADAO60%,25-34SUINIANLINGDUANJINSUIQIHOU。JINGZHUNDEYONGHUDINGWEIHEXINGZHIYOUXIAODENEIRONGCELVEWUYISHIHAIWAIYINGXIAODEZHISHENGGUANJIAN。

                        CIWAI,RIBENDETwitterYOUXIYONGHUZHONG,XUANZESHOUYOUDEZHANDAO85%,CHAOGUOTwitterQUANQIUPINGJUNSHUJU(77%);MEIGUOZESHIZHUJIYOUXIWANJIAZUIDUO,ZHUJIYOUXIHESHOUYOUYONGHUBILIFENBIEWEI65%HE60%。

                          DONGZUO/MAOXIANLEIYOUXIZUISHOUQINGLAI,ZHUIZONGHUATIBIAOQIANDAZAOSHEQUNYUNYING

                        GENJUBAOGAO,CHAOGUOBANSHUDETwitterYOUXIWANJIADOUZAITONGSHIWANDUOKUANYOUXI,ZAIZHISHAOWANSANKUANYOUXIDEYONGHUZHONG,DONGZUOMAOXIANLEIYOUXIZUISHOUHUANYING(89%),QICISHICELVELEI(74%)、JIEMIXIUXIANLEI(73%)HEJIAOSEBANYANLEI(73%)。SHOUYOUWANJIAGENGXIHUANJIEMIXIUXIANLEIYOUXI(53%),ERZHUJIYOUXIWANJIAGENGQINGXIANGYUDONGZUOMAOXIANLEIYOUXI(55%)。

                        BAOGAOYEFENXILEBUTONGSHICHANGSHOUYOUWANJIADEXIAOFEIXINGWEI。ZAIQUANQIUFANWEINEI,XIAOFEIBILIZUIGAODEYOUXILEIXINGSHIDONGZUOMAOXIANLEI(22%),JINSUIQIHOUDESHIJIAOSEBANYANLEI(20%)。ZHEILIANGLEIYOUXIZAIGEGUOSHICHANGDEXIAOFEIZHONGYEDOUPAIZAIQIANLIE,DANBILIQUEJIONGRANBUTONG。LIRUMEIGUOSHOUYOUWANJIAZHONG,31%BIAOSHIZUIQINGXIANGYUZAIDONGZUOMAOXIANLEIYOUXIZHONGXIAOFEI,26%SHIJIAOSEBANYAN;ERRIBENSHOUYOUYONGHU44%QINGXIANGYUJIAOSEBANYANLEIYOUXI,DONGZUOMAOXIANLEIWEI40%。

                          ZHONGGUOSHOUYOUREDUZAIRIBEN4NIANZENGZHANGJIN8BEI,JIEHEDANGDIDUTEWENHUADAZAOSHIJIANYINGXIAO

                        JINNIANLAI,ZHONGGUOSHOUYOUPINPAI“DONGDURIBEN”QUSHIMINGXIAN,BINGQIEYIJINGHUODELEYUELAIYUEDUODESHENGLIANGHEGUANZHU。BAOGAOXIANSHI,Twitter2019NIANSHANGBANNIANZHONGGUOSHOUYOURIBENSHICHANGTUIWENTIJISHUSHI2016NIANSHANGBANNIANDEJIN8BEI。QIZHONG,ZUISHOURIBENTwitterWANJIAGUANZHUHETAOLUNDEZHONGGUOSHOUYOUBAOKUO《BILANHANGXIAN》、《HUANGYEXINGDONG》HE《DIWURENGE》。

                        RIBENJISHIQUANQIUARPUZHI(MEIYONGHUPINGJUNSHOURU)ZUIGAODESHICHANG,YESHIFENGBIXINGZUIQIANGDEGUOJIAZHIYI,ZHIYOUQINGCHULEJIEDANGDIDEYONGHUXINGQUHEWENHUADIAOXING,CAINENGZAIJILIEDESHICHANGJINGZHENGZHONGTUOYINGERCHU。GENJURIBENYOUGUANZHONGGUOSHOUYOUTAOLUNLIANGDETONGJI,HUATIYIBANYOUSHOUYOUYONGHUZIFA,HUOYOUGUANFANGZHANGHAOTUISONG,GAOFENGSHIDUANZHUYAOFASHENGZAIXINPINFABU、XINWENFABUHEJIERI(SHENGDANJIE、QINGRENJIEDENG)。

                          LOUDOUXIANXING,TwitterZHULICHUHAISHOUYOUSHIXIANPINXIAOSHUANGYING

                        捕鱼麒麟“JINXIENIANLAI,ZHONGGUOSHOUYOUCHANGSHANGJINGXIANGQIANGTANHAIWAI,YOUXIPINLEIYEZHUJIANFENGFU,DANSHICHANGJINGZHENGDEBAIREHUAYUWANJIAXINGQUXUANZEDEFENSAN,SHISHOUYOUDEHUOKECHENGBENBUDUANTIGAO,YECUSHICHANGSHANGZHONGXINSIKAO‘DANKAOMAILIANGZHUANHUALUNCHENGBAI’DEMUBIAOCELVE。”TwitterDAZHONGHUAQUYOUXIXINGYEZHUGUANYANGYONGGANGBIAOSHI,“TwitterRENWEIYIGEYINGDUITIAOZHANDEMINGXIANQUSHIJIUSHIWEIRAOQUANYINGXIAOLOUDOUZHIDINGYINGXIAOCELVE,CONGPINPAIRENZHIRUSHOURANGNIDEZHENGGEYINGXIAOLOUDOUXIANGWAIPENGZHANG,CONGERZUIZHONGKUODAZHUANHUALIANG,SHIXIANPINXIAOSHUANGYING。”

                        捕鱼麒麟  LINGTINGSHOUZHONG,JINGZHUNZHIDINGYINGXIAOCELVE

                        捕鱼麒麟TwitterSHIQUANSHIJIEYOUXIFENSIJUJIDEPINGTAI,2018NIANTwitterSHANGCHANSHENGLECHAOGUO10YIYOUXIXIANGGUANTUIWEN,YOUXIXIANGGUANDEDUIHUATONGBIZENGZHANG122%,QUANQIUYOUXIFAXINGSHANG、MEITIYIJIDIANJINGTUANDUI、WANJIA、PINGLUNYUANHUDONGHUOYUE,ESL One、IEM、DreamHackDENGDIANJINGSAISHIDOUZAITwitterZHIBO。ZAIZHEIGEJIANJUSHISHIXINGYUHUDONGXINGDEPINGTAISHANG,GUONEICHUHAICHANGSHANGZHIXUGENZONGYUYOUXIXIANGGUANDEGEGEHUATIBIAOQIAN,JIUKEYICHONGFENDONGCHADAONENGJIFAHEDAIDONGHAIWAIYOUXIWANJIADEXINGQUDIAN,BINGLEJIEZAIXINPINFABUZHONGYINGGAIBAOHANHUOBIMIANNAXIENEIRONG,JINGZHUNDINGZHIYINGXIAOCELVEYUMUBIAOSHOUZHONG。

                          SHEQUNYUNYING, QINGGANLIANJIETISHENGWANJIAZHANXING

                        捕鱼麒麟TwitterDEYOUXIYONGHUJUYOUGAOJIESHOUDUHEGAOCANYUDUDETEZHENG,62%YONGHUTONGGUOTwitterHUOQUZUIXINDEYOUXIXINWEN,QIZHONG38%HUIZAIGUOCHENGZHONGTANSUOBINGCHANGSHIXINYOUXI。46%TwitterYONGHUHUIHEQITAYONGHUTAOLUNYOUXIXIANGGUANHUATI,33%ZAIGOUMAIQIANHUIDAOTwitterPINGTAISHOUJIPINGJIA。ZHEIWEIGUONEICHUHAICHANGSHANGTIGONGLEJUEJIADEFABUXINWEN、XINPINYUREYIJITUIDONGYUWANJIASHISHISOUSUOXIANGGUANDENEIRONGXINXIDETUJING。

                        捕鱼麒麟  DONGXIWENHUA,LIYONGSHIJIANYINGXIAOZHIZAOREDU

                        捕鱼麒麟HAIWAIYOUXISHICHANGDELIULIANGHONGLIZHENGZAIXIAOTUI,PINPAIZUIXINGZHIYOUXIAODEYINGXIAOFANGSHIBUZAISHICUFANGTOURU,ERSHICHONGFENLIYONGSHIJIANYINGXIAO,LIRUTONGGUOXINYOUXIFABU,HUODONGQINGDIAN,REMENWENHUASHISHIREDIANDENG,JINXINGXIANSHANGXIANXIAIPLIANDONG,RANGPINPAIJIELIREDIANCHIXUFAJIAO,HUODEZUIDADEGUANZHUDUHEHAOGANDU。

                        捕鱼麒麟LIRUZAIRIBENSHICHANGDAHUOCHENGGONGDEWANGYI《HUANGYEXINGDONG》,TAMENDUIRIBENSHICHANGWANJIAXINGQUDIANHENIANLINGCENGYOULESHENDUDONGCHADEJICHUSHANG,YUTwitterHEZUODAZAOLEYICHANGXIANSHANGXIANXIALIANDONGDE360°QUANFANGWEITIYANYINGXIAO。LIYONGZHIBOQIDONG#HUANGYE1ZHOUNIANZHOUNIANQING HUODONG,BINGZAIRIBENDUOGEDIBIAOXINGCHANGDIYAOQINGYINLERENXIANCHANGYANCHU。YUCITONGSHI,HUANGYEXINGDONGTONGGUOTwitterSHOUPINGGUANGGAO(First View)KUODAXIANSHANGYINGXIANGLI,ZAIRIBENSHICHANGDAZAOHUATI,BINGSHIYONGZHUANTUITIXING(Retweet to Remind)CUSHIWANJIAJIXUCANYU。ZUIZHONGSHIPINZHIBOGUANKANLIANGDA265WAN,SHOUPINGZHANSHI(First View)HUDONGLV5.5%,YIXIANGWANJIATISHENG10%。

                        WANGYIYOUXIHAIWAIFAXINGZONGJIANJIANGYUNLONGRENWEI:“RIBENSHICHANGDEHUOKECHENGBENZHUJIANTISHENGYISHIBUZHENGDESHISHI,ERSHOUYOUCHANGSHANGSUOZHENGDUODESHIYONGHUYOUXIANDESUIPIANHUASHIJIAN,WOMENRENWEIYINGDUITIAOZHANDEFANGSHIJIUSHIYAOYONGDUOWEIDUDENEIRONGDUODIANBAOWEINIDEHEXINYONGHU,CONGPINPAIPUGUANGDAOHUODONGTUIGUANG,SHEQUSHENGLIANG,ZUIHOUZAIDAOHEXINYONGHUDESHOUGE。TwitterSHIYIGEYINEIRONGWEIHEXINDE、SHISHIDECHUANBOPINGTAI,QUNIANWOMENZAITwitterSHANGJINXINGLEHUANGYEXINGDONGZHOUNIANQINGDETUIGUANGHUODONG,TONGGUONEIRONGYANZHANJIZHIDUODIANCHUDAWOMENDEMUBIAOYONGHU,BIAOMIANSHANGKANSHITISHENGLEPINPAIPUGUANG,SHIJISHANGWOMENTONGGUOCUJINDUIHUAHETAOLUNSHENGLIANG,TONGSHIJIDADICIJILEYONGHUXINGQUDIANHEHUILIUYUWANG。”

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